Girls, do this task on Monday, the 16th of February!

The History of Chupa Chups Lollipops

The Chupa Chups company started as an idea of a Spanish citizen named Enric Bernat in 1958. Mr. Bernat started his career at an apple jam factory. He approached investors about a lollipop business but he failed to get support. He took over the company himself and built the first production machines with his own hands. He also decided that the new creation would be called Chupa Chups, after the Spanish verb chupar, which translates into suck.

          Enric Bernat knew that the bon-bons on a wooden stick would be an instant hit. Previously candy had been marketed as a luxury and kept away from children. However, he knew that if he could get the candy into the view of children he would sell many more lollipops. Five years after he first introduced the idea, Chupa Chups were being sold at over 300,000 stores across Europe. The original Chupa Chups sales force was over 600 sales agents for 300,000 locations. This amazing sales force sped across Europe to bring the good news and delicious taste of the Chupa Chups lollipops to the masses. Without their dedication and excitement,there would be no way the company could have grown to the massive size that it is today.

Sadly, the traditional wooden stick that was associated with Chupa Chups had to be discontinued and replaced with a plastic one due to the lack of wood available in Spain. The stick has remained plastic ever since.

Chupa Chups were originally going to be called GOL but the name did not stick. An advertising firm came up with the idea to name them Chupa and the delightful lollipops were born. Salvador Dali, the famous painter, created the new Chupa Chups logo, which remains on the wrapper on all of the lollipops to this day. The Chupa Chups business went international beginning with Asia and Australia in the 1970’s. It soon followed to North America and the rest of Europe. The amazing results led to a high point for the company, with the production of over 4 billion Chupa Chups lollipops during the 2003 calendar year.

6 Which of the following is stated in the text about Enric Bernat?

A He inherited the family business.

B He borrowed money from a bank.

C He devoted his life to jam production.

D He made the factory equipment himself.

7 What is TRUE about the Chupa Chups logo?

A It was designed by a great artist.

B It made the lollipop more popular.

C It has changed three times by now.

D It varies from country to country.

8 Where was the Chupa Chups business originally concentrated?

A In Asia

B In Europe

C In Australia

D In America

9 According to the text, what helped the company to become a big success?

A The product’s unusual name

B The variety of lollipop tastes

C The candy’s attractive wrapping

D The sales staff’s enthusiasm

10 Which of the following is NOT TRUE according to the text?

A Candies used to be an expensive treat.

B The name Chupa Chups means bon-bons.

C Chupa Chups originally had wooden sticks.

D Bernat’s product was meant mainly for children.